{"id":12111,"date":"2022-07-06T10:41:41","date_gmt":"2022-07-06T08:41:41","guid":{"rendered":"https:\/\/www.grassoler.com\/about-us\/history\/"},"modified":"2023-01-13T12:53:20","modified_gmt":"2023-01-13T11:53:20","slug":"history","status":"publish","type":"page","link":"https:\/\/www.grassoler.com\/en\/about-us\/history\/","title":{"rendered":"HISTORY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12111\" class=\"elementor elementor-12111 elementor-6444\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a670986 elementor-section-height-min-height elementor-section-items-top elementor-section-content-bottom elementor-section-stretched elementor-hidden-mobile elementor-section-boxed elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a670986\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3641711\" data-id=\"3641711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa52a6d elementor-widget elementor-widget-heading\" data-id=\"fa52a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HISTORY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf77e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eaf77e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c10b6 elementor-widget elementor-widget-text-editor\" data-id=\"a7c10b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Since 1960 in Barcelona<\/strong><\/p>\n<p>GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents.<\/p>\n<p>The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa motorcycle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f0302a\" data-id=\"1f0302a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7ac48 elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-items-stretch elementor-section-boxed elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9e7ac48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cbf6e2\" data-id=\"8cbf6e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f25c53 elementor-widget elementor-widget-heading\" data-id=\"8f25c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HISTORY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6d6a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e6d6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf08f8 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"cbf08f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-170c05f\" data-id=\"170c05f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0188fbb elementor-widget elementor-widget-text-editor\" data-id=\"0188fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Since 1960 in Barcelona<\/strong><\/p>\n<p>GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents.<\/p>\n<p>The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4086ed8 elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4086ed8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf3f9f7\" data-id=\"bf3f9f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f1a75a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f1a75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c01d99 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c01d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The business began to grow around 1964, with the company\u2019s first great sales success, a model called Davis, which catapulted it in Spain thanks to the revolutionary spring system and iron frame that it incorporated, developed by Jos\u00e9 Gras and patented by\u00a0<strong>Grassoler<\/strong>, called\u00a0<strong>Intelligent System\u00ae<\/strong>, considered a design that incorporated great constructive engineering and is the culmination of the binomial design and ergonomics to achieve maximum rest. In 1966 the company had grown so much that it was decided to buy a plot of land in Cerdanyola del Vall\u00e9s and built a 12,000m2 building with offices, factory, showroom and warehouse. It was also a pioneer in introducing into the Spanish upholstered furniture market techniques unknown at that time, such as cold molding of polyurethane, setting up a foaming department with its own chemist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35d6f9a\" data-id=\"35d6f9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf469a8 elementor-widget elementor-widget-image\" data-id=\"cf469a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1410\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\" class=\"attachment-full size-full wp-image-11433 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg 2000w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-300x212.jpg 300w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-1024x722.jpg 1024w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-768x541.jpg 768w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-1536x1083.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><noscript><img decoding=\"async\" width=\"2000\" height=\"1410\" src=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\" class=\"attachment-full size-full wp-image-11433 lazyload\" alt=\"\" srcset=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg 2000w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-300x212.jpg 300w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-1024x722.jpg 1024w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-768x541.jpg 768w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1-1536x1083.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcb6785 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dcb6785\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c4259b\" data-id=\"3c4259b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2e749 elementor-widget elementor-widget-image\" data-id=\"aa2e749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1380\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1.jpg\" class=\"attachment-full size-full wp-image-11434 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1.jpg 2000w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-300x207.jpg 300w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-1024x707.jpg 1024w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-768x530.jpg 768w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-1536x1060.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1380\" src=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1.jpg\" class=\"attachment-full size-full wp-image-11434 lazyload\" alt=\"\" srcset=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1.jpg 2000w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-300x207.jpg 300w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-1024x707.jpg 1024w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-768x530.jpg 768w, https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-2_1-1536x1060.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b0afd9\" data-id=\"5b0afd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c793b26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c793b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Later, in the early 70\u2019s, he obtained several manufacturing licenses for Spain, from an important German company and then another French one, and in 1976 he was elected as Spain\u2019s representative in the International Furniture Federation (IFF). All this contributed to the beginning of the desire to export first to Europe and later in the 80\u2019s to the USA and some Asian countries, and in the 90\u2019s to the rest of the continents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa motorcycle. HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa. The business began to grow around 1964, with the company\u2019s first great sales success, a model called Davis, which catapulted it in Spain thanks to the revolutionary spring system and iron frame that it incorporated, developed by Jos\u00e9 Gras and patented by\u00a0Grassoler, called\u00a0Intelligent System\u00ae, considered a design that incorporated great constructive engineering and is the culmination of the binomial design and ergonomics to achieve maximum rest. In 1966 the company had grown so much that it was decided to buy a plot of land in Cerdanyola del Vall\u00e9s and built a 12,000m2 building with offices, factory, showroom and warehouse. It was also a pioneer in introducing into the Spanish upholstered furniture market techniques unknown at that time, such as cold molding of polyurethane, setting up a foaming department with its own chemist. Later, in the early 70\u2019s, he obtained several manufacturing licenses for Spain, from an important German company and then another French one, and in 1976 he was elected as Spain\u2019s representative in the International Furniture Federation (IFF). All this contributed to the beginning of the desire to export first to Europe and later in the 80\u2019s to the USA and some Asian countries, and in the 90\u2019s to the rest of the continents.<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":12101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12111","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HISTORY - Grassoler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grassoler.com\/en\/about-us\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HISTORY - Grassoler\" \/>\n<meta property=\"og:description\" content=\"HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa motorcycle. HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa. The business began to grow around 1964, with the company\u2019s first great sales success, a model called Davis, which catapulted it in Spain thanks to the revolutionary spring system and iron frame that it incorporated, developed by Jos\u00e9 Gras and patented by\u00a0Grassoler, called\u00a0Intelligent System\u00ae, considered a design that incorporated great constructive engineering and is the culmination of the binomial design and ergonomics to achieve maximum rest. In 1966 the company had grown so much that it was decided to buy a plot of land in Cerdanyola del Vall\u00e9s and built a 12,000m2 building with offices, factory, showroom and warehouse. It was also a pioneer in introducing into the Spanish upholstered furniture market techniques unknown at that time, such as cold molding of polyurethane, setting up a foaming department with its own chemist. Later, in the early 70\u2019s, he obtained several manufacturing licenses for Spain, from an important German company and then another French one, and in 1976 he was elected as Spain\u2019s representative in the International Furniture Federation (IFF). All this contributed to the beginning of the desire to export first to Europe and later in the 80\u2019s to the USA and some Asian countries, and in the 90\u2019s to the rest of the continents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grassoler.com\/en\/about-us\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"Grassoler\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Grassoler\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T11:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/\",\"url\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/\",\"name\":\"HISTORY - Grassoler\",\"isPartOf\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\",\"datePublished\":\"2022-07-06T08:41:41+00:00\",\"dateModified\":\"2023-01-13T11:53:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grassoler.com\/en\/about-us\/history\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage\",\"url\":\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\",\"contentUrl\":\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.grassoler.com\/en\/about-us\/history\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.grassoler.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABOUT US\",\"item\":\"https:\/\/www.grassoler.com\/en\/sobre-nosotros\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HISTORY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grassoler.com\/en\/#website\",\"url\":\"https:\/\/www.grassoler.com\/en\/\",\"name\":\"Grassoler\",\"description\":\"sof\u00e1s desde 1960\",\"publisher\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grassoler.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grassoler.com\/en\/#organization\",\"name\":\"Grassoler\",\"url\":\"https:\/\/www.grassoler.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grassoler.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/03\/grassoler_logo-230x60-1.png\",\"contentUrl\":\"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/03\/grassoler_logo-230x60-1.png\",\"width\":230,\"height\":60,\"caption\":\"Grassoler\"},\"image\":{\"@id\":\"https:\/\/www.grassoler.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Grassoler\/\",\"https:\/\/www.instagram.com\/grassoler1960\/\",\"https:\/\/www.linkedin.com\/company\/grassoler\/?originalSubdomain=es\",\"https:\/\/es.pinterest.com\/grassolersofas\/_created\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HISTORY - Grassoler","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grassoler.com\/en\/about-us\/history\/","og_locale":"en_US","og_type":"article","og_title":"HISTORY - Grassoler","og_description":"HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa motorcycle. HISTORY Since 1960 in Barcelona GRASSOLER SA was founded in 1960 by Jos\u00e9 Gras Soler, a very young entrepreneur who at the age of 19 and after having learned the trade with his uncle, borrowed money from his father and with the help of his mother as a sewer, hired an employee and started his project of setting up an upholstery company, creating a brand by joining the surnames of his parents. The first order (a &#8220;Comet&#8221; armchair) was delivered by himself with the help of his only employee on a Vespa. The business began to grow around 1964, with the company\u2019s first great sales success, a model called Davis, which catapulted it in Spain thanks to the revolutionary spring system and iron frame that it incorporated, developed by Jos\u00e9 Gras and patented by\u00a0Grassoler, called\u00a0Intelligent System\u00ae, considered a design that incorporated great constructive engineering and is the culmination of the binomial design and ergonomics to achieve maximum rest. In 1966 the company had grown so much that it was decided to buy a plot of land in Cerdanyola del Vall\u00e9s and built a 12,000m2 building with offices, factory, showroom and warehouse. It was also a pioneer in introducing into the Spanish upholstered furniture market techniques unknown at that time, such as cold molding of polyurethane, setting up a foaming department with its own chemist. Later, in the early 70\u2019s, he obtained several manufacturing licenses for Spain, from an important German company and then another French one, and in 1976 he was elected as Spain\u2019s representative in the International Furniture Federation (IFF). All this contributed to the beginning of the desire to export first to Europe and later in the 80\u2019s to the USA and some Asian countries, and in the 90\u2019s to the rest of the continents.","og_url":"https:\/\/www.grassoler.com\/en\/about-us\/history\/","og_site_name":"Grassoler","article_publisher":"https:\/\/www.facebook.com\/Grassoler\/","article_modified_time":"2023-01-13T11:53:20+00:00","og_image":[{"url":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/","url":"https:\/\/www.grassoler.com\/en\/about-us\/history\/","name":"HISTORY - Grassoler","isPartOf":{"@id":"https:\/\/www.grassoler.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage"},"image":{"@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg","datePublished":"2022-07-06T08:41:41+00:00","dateModified":"2023-01-13T11:53:20+00:00","breadcrumb":{"@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grassoler.com\/en\/about-us\/history\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/#primaryimage","url":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg","contentUrl":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/07\/Historia-1_1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.grassoler.com\/en\/about-us\/history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.grassoler.com\/en\/"},{"@type":"ListItem","position":2,"name":"ABOUT US","item":"https:\/\/www.grassoler.com\/en\/sobre-nosotros\/"},{"@type":"ListItem","position":3,"name":"HISTORY"}]},{"@type":"WebSite","@id":"https:\/\/www.grassoler.com\/en\/#website","url":"https:\/\/www.grassoler.com\/en\/","name":"Grassoler","description":"sof\u00e1s desde 1960","publisher":{"@id":"https:\/\/www.grassoler.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grassoler.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grassoler.com\/en\/#organization","name":"Grassoler","url":"https:\/\/www.grassoler.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grassoler.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/03\/grassoler_logo-230x60-1.png","contentUrl":"https:\/\/www.grassoler.com\/wp-content\/uploads\/2022\/03\/grassoler_logo-230x60-1.png","width":230,"height":60,"caption":"Grassoler"},"image":{"@id":"https:\/\/www.grassoler.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Grassoler\/","https:\/\/www.instagram.com\/grassoler1960\/","https:\/\/www.linkedin.com\/company\/grassoler\/?originalSubdomain=es","https:\/\/es.pinterest.com\/grassolersofas\/_created\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/pages\/12111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/comments?post=12111"}],"version-history":[{"count":9,"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/pages\/12111\/revisions"}],"predecessor-version":[{"id":17468,"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/pages\/12111\/revisions\/17468"}],"up":[{"embeddable":true,"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/pages\/12101"}],"wp:attachment":[{"href":"https:\/\/www.grassoler.com\/en\/wp-json\/wp\/v2\/media?parent=12111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}